How to Submit Your SaaS to Similar Labs (2026 Guide)

Similar Labs is a similarity-based discovery site: it groups products that do comparable things. That structure makes the comparison the product.

The short answer

Similar Labs is worth a submission once the product has a working site and a pricing page. Earlier usually means a rejection, a resubmission, and a slot that arrives after the audience moved on.

What Similar Labs is

A discovery platform that groups similar products together so visitors can compare alternatives. The form itself is at similarlabs.com.

What it is good for

Comparison sites rank for high-intent queries, and the visitor arrives already choosing between vendors — the best traffic a directory can send.

Before you touch the form

Choose the competitor whose audience you want, not the one you most resemble. Similarity sites build the group from that choice, and the neighbours decide who ever sees you.

Submitting, in order

Pick the closest competitor
Write 'similar to X, for Y'
Fill the category fields
Submit with a screenshot
Check the group you landed in

One thing that catches people out

Name your closest competitor in the tagline. Similarity-based discovery only works if the system — and the visitor — can tell what you are similar to.

Checking what you actually got

Open your listing, not the homepage, and confirm it loads
Inspect the outbound anchor for rel="nofollow", "ugc" or "sponsored"
Check the anchor points at your canonical URL, not a redirect
Search the listing URL in Google after six weeks
Log the result with the date you checked

Where it fits in a launch plan

Place it after the three directories that matter most in your category and before the long tail. The first three teach you what forms check; the long tail is the same form twenty more times.

The neighbour choice is the strategy

On a similarity-based site, your listing appears inside a group, and the group decides who sees you. Choosing which products to sit beside is therefore a distribution decision, not a metadata field.

Pick the group whose visitors have the problem you solve, even if the products there are not the ones you resemble most closely.

A project management tool resembles twenty other project management tools and competes with none of them for a specific buyer. Choosing the group of the incumbent your buyer currently pays for puts you in front of people already shopping.

Likeness produces a comparison nobody makes. Audience produces one they are making today.

Naming the competitor in the tagline

Similarity systems and human readers both need a reference point. A tagline that names the alternative — "for teams leaving [X]" — tells the system where to place you and the reader why to care.

It also makes the card memorable, which most entries in these catalogues are not.

What similarity pages do for search

Comparison pages rank for "X alternatives" queries, which are among the highest-intent searches in software. Being one of six entries on such a page is worth more than being one of four hundred in a category.

That is the entire value proposition of this structure, and it depends on the group choice.

Being the cheaper alternative on a comparison page

If the positioning is price, say the number. Comparison readers are scanning for a lower entry point and a reason not to lose functionality.

If the positioning is not price, do not compete there. Say what the incumbent cannot do, in one clause, and stop.

What happens when the group changes

Similarity groups are regenerated as new products arrive. Your neighbours may change, and with them the audience.

Check the group quarterly. If it drifts somewhere irrelevant, submit an edit naming a different alternative rather than accepting the drift.

Measuring comparison-page referrals

Referrals arrive with high intent and low volume, often weeks after the visit to the listing. Attribute them by referring domain and look at trial activation rather than sessions.

One activated trial a month from a comparison page is a good result for a listing that took fifteen minutes.

FAQ

Is similarity traffic high intent?

Usually yes. The visitor is comparing options rather than browsing for inspiration.

Where SaasHunt fits

For the launch side, SaasHunt is the one with a fixed clock: go-live at 08:00 UTC, daily and weekly Top 5 deciding who reaches the newsletter, dofollow on every approved listing. Free is $0 with a badge and a queue that can run 270 days; $9.9 skips the line, $12.9 buys the earliest slot plus a permanent featured placement, $49 adds a written review, $50 adds ten DR 30–65 dofollow links.

Submit your product