Wired Business Submission Guide: What to Prepare First

Wired Business is a business directory with a media flavour: listings alongside articles. The audience is professional, which changes what a good description sounds like.

The short answer

Most of the value in a Wired Business listing is the description, not the listing. If the one line a visitor sees is generic, the page exists and nobody clicks it.

Gather the company metadata first: legal name, headquarters, founding year, and the one figure you are willing to see quoted. Media-adjacent directories check claims against what is already published, and a mismatch is what stalls a submission.

Submitting, in order

Rewrite the description without superlatives
Lead with the operational gain
Choose the industry category
Submit with company metadata
Check the listing indexes

What Wired Business is

A business directory and publication where submitted companies and tools are listed alongside editorial content. The form itself is at wiredbusiness.com.

One thing that catches people out

Professional readers filter superlatives automatically, so the words that land are specific: the process replaced, the hours returned, the integration that already exists. A listing that opens with 'revolutionary' is read as a press release and closed.

Mistakes that waste the submission

Submitting the same URL twice and getting flagged as a duplicate
Writing the description for a crawler instead of a reader
Skipping the screenshot because the form marked it optional
Assuming a listing means a followed link
Forgetting that the category page, not the listing, is what ranks

Checking what you actually got

Confirm the page is live within a week of submitting
Inspect the anchor: direct link or redirect
Note the referring domain’s DR in the same row
Re-check indexation at one month and again at three
Delete dead listings from the count instead of leaving them in

Where SaasHunt fits

Worth pairing with a platform that publishes on a schedule rather than a queue. SaasHunt launches at 08:00 UTC, ranks daily and weekly, and gives every approved listing a dofollow link; tiers start at $0 and run through $9.9, $12.9, $49 and $50 — the pricing page explains what each adds.

Submit your product

Metadata consistency is the entry test

Media-adjacent directories check submissions against what is already published: company name, founding year, headquarters, category. A mismatch stalls the listing and makes a second attempt harder.

Gather those four facts before you start, in the form they appear on your own site and on any public register. Consistency is the cheapest form of credibility available.

Write without superlatives

Professional readers filter adjectives automatically. "Revolutionary", "seamless" and "world-class" are read as noise and the sentence around them is skipped.

Replace each adjective with a noun or a number: which process, which team, how many hours. The listing becomes shorter and more persuasive at the same time.

The one figure you will be quoted on

Pick a single figure you are willing to see repeated out of context — customers served, hours saved per week, cost reduction per claim. Then use it once, with its period attached.

A second figure weakens the first. Listings that quote three statistics read as a pitch deck and are remembered for none of them.

Industry category placement

Business directories split by sector, and a product that serves several sectors has to choose one. Choose the sector where your best-known customer operates.

That is the sector where a reader is most likely to recognise the reference, and recognition does more work than an accurate but anonymous category.

What editorial adjacency is worth

A listing beside articles inherits a small amount of the publication's standing, and occasionally a reader who arrived for a story and stayed for the directory.

Do not overvalue it. The measurable return is modest, and the reason to submit is that the page persists and is professional in tone.

Preparing for a fact-check

Assume somebody will verify three things: that the site loads, that the pricing matches the listing, and that the company exists as described.

All three are cheap to keep accurate and expensive to correct after publication, because corrections on media-adjacent directories move slowly.

After the listing appears

Check that the description was published as written rather than edited into something generic. If it was edited, note the pattern — it tells you what the directory considers acceptable copy.

Then add the URL to the sheet and leave it alone for a year.