Introduction

Reditus is a specialized B2B SaaS affiliate network designed to accelerate growth and scale Monthly Recurring Revenue (MRR) for software companies. It serves as a comprehensive platform for B2B SaaS businesses, particularly those with a Product-Led Growth (PLG) model, to leverage performance-based marketing through affiliate partnerships and in-app referral programs.

Key Features

• B2B SaaS Affiliate Network: Recruit and manage B2B SaaS affiliates from a curated network.
• In-app Referral Program: Easily launch a referral program to turn existing users into powerful growth channels.
• Marketplace Listing: List your affiliate program in the Reditus marketplace to gain visibility among SaaS-focused affiliates.
• Automated Payouts: Streamline commission payments to affiliates, handling compliance and bookkeeping.
• Data-driven Affiliate Matching: Validate and match with affiliates based on business type, revenue generated, website/social insights, pricing, industries of interest, and content examples.
• Free Migration Service: Seamlessly migrate your existing affiliate program from other platforms without affiliates needing to change links.

Use Cases

Reditus is ideal for B2B SaaS companies looking to expand their customer base efficiently. For early-stage startups without paying customers, the free in-app referral program allows you to activate existing users, building initial traction through word-of-mouth marketing. This helps establish product-market fit before investing heavily in external partnerships.

Once your SaaS has achieved product-market fit and has paying users, Reditus enables you to combine in-app referral marketing with a listing in its specialized affiliate marketplace. This dual approach accelerates growth by exposing your program to a vetted network of B2B SaaS affiliates, such as consultants, agencies, and content creators, who can drive qualified leads and new paying customers.

Furthermore, Reditus helps significantly reduce Customer Acquisition Cost (CAC) through its pay-per-performance model. You only pay affiliates when they deliver real results, typically a new paying customer. This allows for predictable and scalable acquisition costs, as you define the commission percentage and duration, ensuring that marketing spend is directly tied to revenue generation.

Pricing Information

Reditus offers a flexible pricing model, including a Free plan that allows you to generate up to $1,000 MRR via your users through an in-app referral program. A 14-day free trial is available for those wanting to explore affiliate marketing features. Paid plans (Startup, Growth, Scale-Up, Enterprise) are revenue-based, scaling with the MRR generated via users and affiliates, ensuring that the platform grows with your business.

User Experience and Support

The platform is praised for its "Simple, easy, straightforward" and "Friendly and intuitive UI" for both SaaS companies and affiliates. Reditus provides comprehensive support, including installation guides, setup calls, live chat support, and for higher-tier plans, dedicated account managers and priority support via Slack. This ensures a smooth onboarding and ongoing management experience.

Technical Details

To function correctly, Reditus requires a one-time technical setup involving the installation of a tracking script on your marketing site or application pages, a conversion snippet on your signup or post-payment confirmation pages, and connection to your payment platform. Reditus currently supports Stripe, Paddle, and custom integrations via API to accurately track recurring revenue and calculate affiliate commissions automatically.

Pros and Cons

• Pros:
• Exclusively built for B2B SaaS with PLG, ensuring high relevance.
• Unified platform for both in-app referrals and external affiliate marketing.
• Automated commission payouts reduce administrative burden.
• Access to a vetted, niche-specific affiliate network and marketplace.
• Transparent, revenue-based pricing aligns costs with growth.
• Free migration service from other affiliate tools.
• Built-in fraud detection.
• Cons:
• Only suitable for B2B SaaS companies with a Product-Led Growth model.
• Requires existing paying users for optimal affiliate marketing success.
• Initial technical setup is necessary (though supported).

Conclusion

Reditus stands out as a powerful and specialized solution for B2B SaaS companies aiming to scale their customer acquisition through performance-based marketing. By combining robust affiliate management with an intuitive in-app referral program, it offers a predictable and cost-effective path to recurring revenue. Explore Reditus today to transform your user base into a powerful growth engine and expand your reach through a dedicated network of B2B SaaS affiliates.