Introduction

Craft.io is an end-to-end product management platform designed to empower product teams to make smart decisions, align objectives, and tell compelling product stories. It serves a wide range of product professionals, including CPOs, Product Managers, Product Owners, Product Ops, and UX/UI Designers, by providing a centralized hub for the entire product lifecycle.

Key Features

• OKR & Strategy Alignment: Seamlessly link Objectives and Key Results (OKRs) to initiatives, epics, and features, enabling clear visualization through OKR-based roadmaps and dashboards.
• Comprehensive Feedback Collection: Easily gather valuable user feedback or sync existing data to gain deep insights into user needs and inform product development.
• Intelligent Feature Definition & Prioritization: Identify and define features that directly contribute to company objectives, utilizing built-in prioritization best practices to ensure focus on strategic initiatives.
• Hassle-Free Capacity Planning: Automatically visualize and manage team capacity, then effortlessly ship plans to development tools like Jira for execution.
• Dynamic Roadmapping & Portfolio Management: Create unique, audience-specific roadmaps and manage all product data across your company in one unified platform.
• Guru™ by Craft.io: Strengthen your team with integrated product management best practices, offering hundreds of templates and views to enhance their skills while they work.

Use Cases

Craft.io is ideal for product organizations seeking to unify their product development process from ideation to execution. It addresses common challenges such as misaligned goals by directly connecting OKRs to the product backlog and roadmap, ensuring that development efforts are always tied to strategic objectives. For instance, a Group Product Manager at Kingfisher highlighted how Craft.io made it easy to link all activities to OKRs, fostering a product-led culture.

The platform also significantly improves workflow efficiency by centralizing feedback, enabling data-driven prioritization, and automating capacity planning. This allows teams to quickly identify the most impactful features, allocate resources effectively, and communicate plans clearly to various stakeholders. Fannie Mae, for example, leveraged Craft.io to connect OKRs to roadmap items and efficiently weigh competing initiatives using the built-in prioritization models.

Pricing Information

Craft.io offers a 'Try for free' option, allowing prospective users to experience the full platform before committing. Demos can also be booked to explore its capabilities in detail. While specific pricing tiers are not provided, the availability of a free trial suggests a paid subscription model.

User Experience and Support

Users consistently praise Craft.io for its intuitive and easy-to-use interface, describing it as a "modern web app." The platform is designed to be a "one-stop-shop" for product management, saving users hours each week by consolidating various tasks into a single environment. Its Guru™ layer provides continuous learning and improvement by offering best-practice templates and views. Support resources include a Help Center, Knowledge Hub, Downloads, Guides, Videos, and Events, ensuring users have ample resources to maximize their productivity.

Technical Details

Craft.io is built as a modern web application, emphasizing seamless integration with popular development tools. It facilitates smooth execution by allowing users to "ship to Jira" and track progress effectively. While specific programming languages or frameworks are not detailed, its robust integration capabilities and web-based nature ensure accessibility and compatibility within existing tech ecosystems.

Pros and Cons

• Pros:
• End-to-end product lifecycle management in one platform.
• Strong OKR and strategy alignment capabilities.
• Built-in product management best practices (Guru™).
• Efficient feedback collection and prioritization tools.
• Automated capacity planning and clear roadmapping.
• Seamless integration with development tools like Jira.
• Provides a single source of truth for all product data.
• Intuitive and user-friendly interface.

Conclusion

Craft.io stands out as a comprehensive and intuitive product strategy software that empowers product teams to build great products with confidence. By centralizing product management activities from strategy to execution, it enables smarter decisions, better alignment, and compelling product storytelling. We encourage you to explore Craft.io's capabilities by trying it for free or booking a demo to elevate your product management processes.